Campaign for Gun Industry Accountability
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Six-shot revolvers and hunting rifles and shotguns have been replaced by high-caliber “pocket rocket” concealed carry pistols and military bred assault weapons: ranging from AR-15 assault rifles, to AK-47 assault pistols, to 50 caliber sniper rifles that can penetrate armor plating from a mile away and down jetliners on takeoff and landing.
At the same time, in the face of long-term declining household gun ownership, the firearms industry, in partnership with the National Rifle Association, is following a marketing trail blazed by the tobacco industry: targeting children, women, and communities of color as new customers and hoped-for political foot soldiers.
Guns are the only consumer product manufactured in the United States that are not subject to federal health and safety regulation. This unique exemption has allowed the firearms industry to innovate for lethality rather than safety. Americans deserve to live free from the fear of gun violence.
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