Addressing ageism: a key priority for a society of longevity

Increased life expectancy and declining birth rates are contributing to population ageing in the EU. The EU is transitioning into a new stage of social change – a society of longevity – where a significant portion of the population is living longer and there is an increasing number of older people in the population.  

Addressing ageism – stereotypes, prejudice and discrimination based on age - is crucial for ensuring that policies are successful in promoting the well-being and participation of older persons in society.  

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